The Future

This summer Click 3X expanded to the Southeast with the opening of Click 3XS in Atlanta. To promote synergy with its clients and sister companies, Click 3X and Click 3West, Click 3XS will hook up to ClickLink. As its business continues to grow, Click 3X will also look toward next-generation multimedia content such as Web deployment and refining techniques to build content that can be generated once and multipurposed for other formats. According to Phil Price, president and creative director for Click 3X, "The biggest challenge for us will be to continue the momentum and remain a leader." Although this may be true, Price clearly feels confident that Click 3X is up to the task.